Today we’re excited to share some of the details behind our third Viz for Social Good contribution: an infographic/dashboard to promote Pollicy’s VOTE: Women initiative, which aims to elevate African women in leadership.
You can view our other Viz for Social Good work here:
And if you haven’t already, consider signing up and vizzing for a good cause! Check out Viz for Social Good’s site and sign up to volunteer.
Viz for Social Good: Pollicy
This Viz for Social Good project is for Pollicy, a civic tech organization based in Kampala, Uganda.
With their VOTE: Women initiative, they are working to “amplify the promotion of women in Uganda into politics by providing a platform for support every step of the way. [They] achieve this through capacity development, fundraising, and campaign management using innovation, technology and a sense of community.”
Data Discovery and Whiteboarding
We started out by reviewing the use case of the dashboard/infographic: to support Pollicy in their efforts to start a conversation about women’s leadership in Uganda and East Africa while they begin launching their programs to empower women in these regions.
We started by reviewing the data provided by Viz for Social Good related to these main areas that Pollicy is working to improve, and augmenting when there were gaps.
- Low literacy levels
- Absence of a focus on gender equality in leadership
- Campaign funding
Here’s a quick description of a few of the conversations we had when brainstorming ideas for our viz.
- Alteryx for coordinates: one of our team members created an Alteryx workflow to generate coordinates for the parliament semicircle viz.
- Citing our sources: some of the data sources included contained impactful statistics (ie. media representation of women in the 2012 US Election), but were not specifically related to Uganda. Because of this, we made sure to link to our sources from the dashboard.
- Comparisons are relative: There are more women in politics in Uganda than in other countries, but still many fewer than what would be representative of the general population. We chose to highlight this fact in our viz.
- Visuals, not just numbers! Although some key statistics could have been easily represented with a bold number, we wanted to create compelling and thoughtful visualizations for each of the barriers that we chose.
- Balancing print and digital: On their Viz for Social Good page, Pollicy stated they were looking for a viz that was printable. We reached out and found they were also interested in displaying the materials digitally. We designed for both of these mediums by sizing the dashboard to A4 paper size for printability and adding URL actions and crafted tooltips for interactivity.
After these discussions and many more, we created a whiteboard to outline our ideas and prepare to create our visualization in Tableau!
URL Action to parliamentary biographies
We wanted to provide more detail on the women currently serving in the Ugandan parliament. In keeping with our effort to add interactivity to the dashboard, we found a great way to do this through a URL Action in Tableau. Clicking on one of the women’s dots in the parliamentary visualization in the bottom left corner will take you to their page on the Ugandan government’s website where you can view their photo, the region they represent, and their special interests/causes. It’s a great way to learn more about current women leaders.
A narrative throughout
As always, there was a lot of information to present and we had to be strategic about what we chose! We decided to focus the dashboard around three main sentences: one highlighting the difference between women’s representation in the population vs government, one calling out the barriers that women face when trying to enter leadership, and one to bring up Pollicy’s role in empowering women leaders. Then we brainstormed visualizations that would back up this narrative.
VOTE: women style guide
When we started the project, we made sure to go over all the materials provided to us on the Viz for Social Good page. Among these was a link to Pollicy’s website for their VOTE: women initiative. It had a very clear color scheme/branding, and we decided that we wanted to incorporate the same ideas into our visualization for a seamless look and feel. Some of the elements that we incorporated included the “confetti” (colorful squares in the background), a photo from the site, the Pollicy logo, and the colors (including the white background).
Thanks for reading! Now go out and join the next Viz for Social Good project 😊
We'd love to hear your thoughts—reach out to us on Twitter @DecisiveData and keep an eye out for more socially-themed vizzes!
Posted by Alyssa Hudon, Chris Herron, Jacob Olsufka, Joshua Banks, Justin Giger