What is the most difficult part of your decision making process? Perhaps it's issues related to finding the data you’re looking for, such as marketing spend, quickly and easily. Or maybe you're not sure about the kind of data you need, such as a history of interactions with a given customer.
Making the right decisions doesn’t have to be a painful process. There’s a tool that provides the right information at the right time, and it can significantly improve business outcomes (help employees become more productive and efficient, allocate budgets optimally, or boost profits) – it’s a data analytics platform. And choosing one that maximizes employee flexibility and creativity empowers your workforce to achieve organizational goals so your company will thrive.
The Decisive Data Philosophy
When organizations invest in building a data and analytical platform results improve dramatically. This includes reduced overhead on teams preparing reports, much higher ROIs in marketing initiatives, and optimized sales efforts.
Data analytics drive business outcomes. When employees have the freedom and opportunity to use data analytics, they develop creative, effective solutions to solve problems. We’ll illustrate with an example.
“When employees have the freedom and opportunity to use data analytics, they develop creative, effective solutions to solve problems.”
The sales team wants to understand why it isn’t reaching its targets. By using data analytics, team members can see that they close sales when they are accompanied by members of the programming team, who are better able to explain product benefits. Armed with this knowledge, sales representatives have two options – to coordinate field visits with programmers or to improve their training so they can answer customer questions better and close sales on their own.
How Our Philosophy Shapes Our Services
Decisive Data's philosophy shapes all of the services we offer. Our clients have benefited from our approach to utilizing business information so they can make better decisions (which lead to improved results).
Our entire engagement model with clients is built around the desire to help you answer the most pressing questions you have in your business and identify what data you are collecting that can help answer those questions. Based on our customers' business objectives, we aid them in deriving the most value from the information within their data stores.
“Our engagement model is built around the desire to help you answer the most pressing questions about your business and identify the data to answer them.”
We know you’re the expert on your business, and we want to aid you in bringing some of the most important questions you might have to the surface from your data stores. If you’re at the beginning of your data analytics journey, you tend to ask why things are happening (known as descriptive analytics). As your journey progresses, the questions will change – you’ll have the foundation to know why things happen, but you’ll want to know what happens next. Predictive analytics provides the response to those questions and beyond that, prescriptive analytics automates what actions should be taken in light of certain events.
In order to make decisions that will lead to the best business outcomes, you need analytical infrastructure built on a well-architected data platform. We design modern data platforms to bring together all of the mission-critical data sources within the business, blend them into key performance indicators and create one source for the single version of truth you need to make the choices that will drive better outcomes for your organization.
Ultimately, what matters to the organization is to bring the data that you have together in a way that informs decisions and drives actions. We do that through visual analytics. With visual analytics, business stakeholders can discover information and access the data warehouse that feeds the discovery. In addition, you have the ability to create standardized reports and improve data governance (as with executive dashboards that bring key performance metrics for the organization to the surface).
We know how important this is: it’s when the rubber meets the road and we have honed the craft to become the premier visual data story tellers in the country. We can help you produce the visualizations you need today as well as train your team with the skills they need for the future.
If you have the desire to see improved results for your business using the data your organization already possesses, Decisive Data has the products and services to help.
Opening up your data is the first step on a journey to smarter business decisions. In turn, those decisions will lead to the best outcomes for your company. To learn more, contact us.
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